Frequently Asked Questions
What is Baby MPS?
Launched in May 2002, The Baby Mailing Preference Service enables parents who have experienced the loss of a baby in the first few weeks of life to register their preference not to receive baby-related mailings.
How do I obtain a BMPS licence?
Please complete the BMPS application form. If you would like to discuss your requirements in more detail, please leave your details with our request a call back option and a member of our team will be in touch.
How much does a BMPS licence cost?
Unlimited access for one year costs £315.00 + VAT.
What data is supplied within the BMPS file?
For further information, please see our technical specifications page
How often is the file updated?
The file is updated Monday to Friday. Registrations are put on the file the day they are received.
How long do records remain on the file?
Records will remain on the file indefinitely unless cancelled by the subscriber.
Can I register names on the file on behalf of consumers who have contacted me direct?
Yes, if you are contacted directly by a consumer and asked to remove their name from your mailing list you may wish to offer to register the details on Baby MPS as a value added service. If you want to provide us with a file, please email us the data in an Excel format file with different fields for each of the required data elements.
Is use of the Baby MPS a legal requirement?
Its use is a requirement of the Data & Marketing Association's Code of Practice, as well as the British Codes of Advertising and Sales Promotion, which are administered by the Advertising Standards Authority. Using your BMPS licence to screen your marketing lists helps safeguard our industry from government intervention. It shows legislators and regulators that we are responsible marketers and that the industry is capable of regulating itself.
